Blogging Is Dead (and not for the reasons you think)
Most people have already declared blogging dead. Google? AI? The rise of TikTok? Sure, those shake the ground. But if anything is clear about these two beasts — Google and artificial intelligence — it’s not that the blog is dead, but that the old way of blogging no longer works.
Your blog died because you killed it.
Not because of an algorithm or trends, but because you embraced a dead model: outdated SEO, generic copy written for robots, obsession with keywords that don’t connect with real people.
You bought into the lie of “evergreen content” while your posts gathered digital dust. You followed “proven” advice from experts who never wrote for humans, only for Google — and now you’re paying the price.
Meanwhile, artificial intelligence isn’t here to kill you, but to expose how irrelevant, flat, and empty your writing is.
As Seth Godin aptly puts it in his latest post — which I highly recommend — “Either you work with AI, or you work for AI.”
This isn’t a game or metaphor — it’s a brutal truth few dare to face: if you don’t make AI your ally, you’ll end up part of a system that uses it to replace you.
Want to survive? Then don’t try to beat AI on its own turf. Don’t play cat and mouse with Google, trying to “hack” its algorithm with tricks that last a couple of months.
You’ll survive by writing like never before: for humans, with passion, with your own voice, creating content that provokes, challenges, and offers something no machine can replicate.
The SEO strategies sold to you — optimization, disguised clickbait — are a walking corpse. But nobody tells you because it’s easier to keep repeating failed formulas than face the reality: blogging must reinvent itself from the soul, not from a spreadsheet.
And for that reinvention, you don’t need thousands of backlinks or endless keyword lists. You need an inner fire, a sincere desire to create a space for conversation, rebellion, and authenticity.
Because the blog isn’t dead: it’s in transition — toward those who understand they’re not competing against machines, but against human mediocrity.
So, which side are you on?
Recommended reading: If you want to deepen your understanding of how to thrive creatively in the digital age, Deep Work by Cal Newport is a must-read. It’ll teach you how to focus deeply and produce meaningful work beyond the noise and algorithms.