How LLMs and AI Scrape Blogger Content (and What to Do)
Large Language Models (LLMs) and artificial intelligence learn by scraping massive amounts of information from across the internet — and yes, that definitely includes blogs.
If you’ve ever noticed content online that looks suspiciously similar to what you wrote, don’t be mistaken: AI uses automated bots to crawl countless web pages, collects data from publicly available datasets, and even pulls material from third-party sources to train its complex models.
This means your blog posts become part of the vast pool of data that AI systems use to generate “new” text, even if it’s never a direct copy-paste.
The real problem is that you don’t get any credit for your original work, your website traffic might decline, and your content is effectively being used without any form of compensation or recognition.
While you can’t completely stop this scraping and reuse from happening, you can absolutely change your approach and mindset.
Instead of trying to compete with AI on sheer volume or speed of content creation, focus your efforts on what AI cannot fully replicate or replace: building a strong, recognizable voice, earning genuine trust, and cultivating a real, engaged community that follows you for who you are as a creator — not just for the words you write.
Today AI is already capable of mimicking human emotions, writing in the first person, and inventing stories that sound deeply "personal" and authentic.
This issue is more serious than it seems.
Yet, what it still cannot do is forge genuine, meaningful relationships with an audience, engage in authentic two-way interactions, or provide the lived, firsthand experience of someone who is present and sharing their unique perspective in real time.
That very human connection — the one built on trust, personality, and real engagement — remains the biggest advantage bloggers and creators have if they’re willing to evolve and embrace this new reality.
Keep reading: How to Survive as a Blogger When Google and AI Are Stealing Your Traffic | Your SEO Strategy Sucks — Time to Face It